Demographics

Demographics

Overview

As of September 18, 2023, Albania’s population stands at 2,402,113, with a density of 83.6 inhabitants per km². The literacy rate for individuals aged 15 and older is 97.7%, with 96.8% of this age group having completed or currently pursuing education. Notably, 55.7% of women have attained higher education, reflecting a continual increase.

Durrës County Statistics

According to the 2023 Census:
  • Population: Around 225,000 residents
  • Population density: 294 inhabitants per km² (40% lower than Tirana County)

    • Household Economic Units (HEUs):

  • Total HEUs in Albania: 755,950
  • Average size: 3.2 members
  • Homeownership: 82.5% own or are in the process of obtaining legal ownership
  • Essential appliances ownership: Over 96% (TVs, refrigerators, mobile phones, washing machines)
  • Physical internet connections: Over 74%

    • Technological Access and Living Conditions:

    Since the last census, there has been significant growth in access to information and communication technology:
  • Televisions: Up 5.6 percentage points
  • TV decoders: Up 55.9 percentage points
  • Computers or laptops: Up 8.3 percentage points
  • Mobile phones: Up 9.4 percentage points
  • Internet connections: Up 62.2 percentage points
  • Landline telephone ownership: Down from 28.5% to 8.5%

    • Catchment Area

    Initial Reach

    Upon opening, the Project targets over 400,000 inhabitants in its primary and secondary catchment area. Unofficial data suggests an even larger population.

    Strategic Location

    Given Durres' seaside location attracting tourists, especially during the summer season, and the project's strategic position on the highway linking southern cities like Lushnjë, Vlore, and Fier to Tirana, a high volume of buyers is anticipated.

    Growth Projections

    At maturity, the Project is estimated to extend its catchment to approximately 1 million inhabitants, driven by higher awareness and a more mature brand mix.